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Amazon’s First Toy Catalogue Features Classic Games

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Several pages in Amazon’s first print toy catalogue featured classic games such as Scrabble and Monopoly. The 70-page “Holiday of Play” was mailed to millions of customers in November.

The glossy catalogue showcased classic toy brands, games and electronics. Prices were absent from the catalogue pages, but instead featured QR codes customers could scan to place the item in their Amazon cart. Digital versions were available online and for Kindle.

Classic games were heavily featured including Scrabble, Monopoly, Sorry, Yahtzee, Trouble and Stratego. The Hasbro brand was prominent on one of the pages.

In a statement to the Washington Post, the company said it was excited to offer a new way for customers to shop for toys this holiday season. The Post speculated that the catalogue was a play for the share of the toy and game market left open by the restructuring of Toy’s “R” Us.

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Catalogue pages:

Disclosure: The Washington Post is owned by Jeff Bezos of Amazon.